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“一次拿不完，开三轮车来”，张扬的发钱活动背后：一座被刘强东改变的村庄_我的网站

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一 | 视频加载中...8日上午9点，宿迁市来龙镇光明村水泄不通，红色的旗子、展板、装饰布满了光明村党群服务中心的小广场。

二 | British Prime Minister Boris Johnson is fighting for his political life but his opponents have few options for replacing him — so say two senior academics.,Calls for Johnson to go have reached fever pitch since Chris Pincher, the Conservative MP he appointed as deputy chief whip in February, was sacked for drunkenly groping two men at a posh private members' club in London.,This week it emerged that Johnson had been informed of earlier sexual assault claims against Pincher before he promoted him — leaving cabinet colleagues were embarrassed at having to defend the ever-changing official line.,Laura McAllister, professor of public policy at the Wales Governance Centre, told Sputnik nobody should take Johnson's political demise for granted.,"He survived so much in a way that few other politicians have ever managed to, particularly those in senior public office and prime minister," McAllister says. "He operates by a completely different set of rules and principles and ethics, which we would assume would be his undoing, but actually in reality he seems to have been able to ride the storm".,The academic points to Johnson's survival of the scandals around his advisor Dominic Cummings, 'Partygate', his handling of the COVID-19 pandemic before the Pincher affair. But she conceded that the spate of ministerial resignations led by Sajid Javid as health secretary and Rishi Sunak as chancellor of the exchequer were "hugely significant.","Two Cabinet members who sat in Cabinet yesterday morning had resigned without warning by the evening," the professor stresses "I think it's also fair to say that both of those individuals are thinking about their own potential bids to stand as the next leader of the Conservative Party and therefore timing is very much predicated on that.",McAllister says things have changed since the days of Margaret Thatcher, who resigned in 1990 after failing to win a leadership challenge by an overwhelming margin.,"[T]here was a much stronger Cabinet code, a ministerial code that was upheld broadly, or if it wasn't upheld, then there were consequences," she says "That's not the case now, and it seems very likely that Johnson will not resign of his own accord.","He still has a base of support, of course, even though that’s dwindling away now," she adds.,The academic also doubts that a general election would break the political deadlock.,"Whilst Labour are a few percentage points ahead, they clearly aren’t making sufficient headway to be confident of winning a majority," McAllister says. "The best they could hope for in the current polling would be a minority government and potentially having to seek coalition partners".,Those could include the Liberal Democrats and the Scottish National Party (SNP), who would demand a repeat of the 2014 independence referendum as the price of their support. Ironically, independence for Scotland and its 59 parliamentary seats would shore up the Conservative majority in Westminster and make Labour nigh on unelectable.,"[Labour leader] Keir Starmer has already ruled out any deals with the SNP for obvious constitutional reasons, and therefore with Plaid Cymru in Wales," she points out, "So it seems unlikely that that route to power is open".,McAllister believes a new Tory leader would at least enjoy a "honeymoon period" bounce in the polls.,"And who knows, were Johnson to be defenestrated, it might be that a new leader might choose to capitalize on the honeymoon period and call an earlier election," she speculates.,Beleaguered BoJo Battles With Opposition at Weekly PM's Questions12:52 GMT,No 'Coup', But Then Who?,Mark Garnett, a politics professor at Lancaster University and author of the books "The British Prime Minister in an Age of Upheaval" and "From Anger to Apathy: The British Experience" thinks Johnson has no hope of survival. But he does not see how the party can push the PM out if he refuses to jump.,He says Javid and Sunak's resignations are "serious blows" to Johnson, but they are only "symptoms of a more general crisis of leadership".,"Johnson has been involved in too many incidents which raise questions about his personal integrity," Garnett says, with ministers told to defend the PM against allegations that turned out to be true. "In effect, they have been asked to lie in public on his behalf. Their patience has finally snapped.",But the professor does not see the near simultaneous resignations as a "coup", stressing: "The most surprising thing is that ministers have tolerated Johnson for so long".,While Sunak was seen as the favorite to succeed Johnson just six months ago "he is being held at least partly responsible for the country's economic problems and his chances of becoming prime minister are now very remote," Garnett says. "Sajid Javid's chances are greater, but Conservative members (who make the final decision) seem more attracted to the Defence Secretary, Ben Wallace, who has not resigned.",The academic believes MPs are worried that Johnson is now an "electoral liability" who could cost them their seats at the next general election. "The party has just lost two by-elections in crucial seats, and the main reason given by those who voted against them was Boris Johnson's leadership," he stresses.,But the problem of how to remove Johnson from office if he will not quit remains.,"Currently the party's rules make it impossible to hold a vote of confidence for another year," Garnett points out. "It is very likely that those rules will be changed within the next ten days". But he believes if a vote could be held now, "Johnson would certainly lose and be forced to resign".。上千村民聚集在广场附近，排队等着领取刘强东派送的现金和年货。村里60周岁以上的老人每人能领一万元现金红包，家里老人多的能领上四五万。刘强东在校时的14位小学老师每人能拿到10万元。这是一场事先张扬的派送活动。

三 | 早在近一周以前，就有同城自媒体爆料，得到村民消息，刘强东要给村民们派送现金和年货。1月7日，一辆三轮车载着喇叭在村里沿街播放：一次拿不完、一人拿不动，每家多派几个人，开三轮车，带上绳子捆着走。

四 | 村民用三轮车驮着年货，刘畅摄1月8日，派送现场，十几辆三轮车排队停在一旁，时不时有三轮车从年货领取点拉出满满一车年货——从食品、小电器、衣物到手机、电动车、灭火器，足足有30多种，引得旁人一阵阵惊呼。现场的直播博主更多，在冬日的寒风中，他们一个个笑容满面，向涌入直播间的上千观众介绍现场的情况。刚领完现金的老年妇女被一位直播博主拦住：给我们展示展示。妇女从帆布袋里掏出2万元现金，直播间的人数一下子上涨了不少。10年过去，从这个村走出去的企业家又来发放现金。尽管这一次，他没有像10年前那样亲自到场，但热度不减当年。2015年春节，刘强东带着妻子，回到他的出生地光明村，给父老乡亲拜年。那一次，刘强东很高调，准备了上千万的现金红包，给全村60岁以上老人发放，最终发了650多万元。一时间，这个叫光明村的小地方成了全国瞩目的焦点。之后几年，刘强东虽然没有再发放现金，但是陆续给村民发过几次年货。比如2018年春节，送了鸡鸭肉蛋和电器，去年春节，又送了超过1000件羽绒服和超市礼盒。

五 | 听村里老人说，多年以前，刘强东家住的村子还叫长安村，后来，长安村和周边两个村合并成了拥有1400多户村民的光明村，取这个名字是因为当时村里有个小学校，就叫光明学校。18岁那年，刘强东离开家上大学。

六 | 作为村里第一个考上名牌大学的大学生，当时的刘强东却因为家里拿不出学费而倍感窘迫，后来，村里人给他凑了76个茶叶蛋和500元现金，才让他有机会去见识更大的世界——这是他“发达”以后时常讲述的故事。“刘强东跟我们村里好，他从小就老实，一家人老少都好。

七 | ”光明村党群服务中心门口的广场上，一位中年妇女激动地拿着手机录下这人头攒动的场景。这次发放现金，她家里有两位老人，一共领到了两万元。“开心、开心。”她不停地说。60岁以上老人在排队领现金，刘畅摄当年村民为什么愿意给刘强东凑钱？“刘强东小时候惹人疼，考上了人民大学，有出息。大家也都穷，五毛钱、一块钱凑出来了，钱不论多少。”光明村一位生产队长周硕武感慨。这几天，周硕武特别忙碌。他所负责的生产队包括46户人家，自从知道刘强东要给村里发放现金和年货，他就忙着挨家挨户地拜访、统计。

八 | “有的年龄大的老人知道以后眼泪唰唰淌，说儿子过年只能给千八百块钱，你看刘强东。”刘强东家所在的生产队队长姜宗军一共负责89户的登记工作，有的人不在家，在北京、上海、南京打工，就通过电话、微信把信息都收集起来。“哪些是拿钱的，哪些是领物资的，不能缺一户、漏一户，得把事办妥了。”姜宗军说。还有几位老人年纪大了听力不好的，统计好了专门发助听器。

九 | 这次发放，程序正规了许多。村民须拿光明村的身份证或者户口本提前登记，当日再由队长们一一带入，按名单来取钱、取货。听村里老人说，去年发年货和羽绒服时，就有村民一人偷偷领了多份，还忍不住炫耀了一番，一传十、十传百，大家都知道了。“你说傻不傻？”村里一位大娘愤愤不平。这次管得严格，村民们表示理解。发放前一天的傍晚，刘强东的舅舅还特意出来安慰村民：这次年纪不够没领到的不要急，以后还有机会。1月7日，刘强东的父亲、母亲和几位亲戚一起回了光明村老宅。党群服务中心广场对面，最大最气派的那栋楼房就是他们家的。刘强东的父亲居住在宿迁城区的另一栋房子中，偶尔回村子一趟，打扫一下老宅。早些年，刘强东把父母接到北京，想给他们最好的生活。后来在一次采访中，刘强东颇为无奈地说，父亲实在住不惯，某天早上偷偷买票回了宿迁。刘强东老宅门口，刘畅摄这些年，来光明村的外地人很多，有追求流量的网络主播，有好奇的游客，听说还有人在附近租了很久的房子，就为了能和刘强东见上一面，给他介绍自己的产品。“山东的、河南的都来过，还有个小伙子，从四川开了8天车来看看我们这个房子。”在活动现场，刘强东的父亲主动跟记者说起这件事，他说这事让他特别感动。刘强东的父亲个子不高，戴一顶贝雷帽，看起来就是一位普通农民。提到自己的儿子，老人显得颇为谦虚：“小孩子为家乡做点贡献是应该的。”村里的人大多很尊敬刘强东的父亲，不少村民和他打招呼，握手时还特地脱掉手套。这种尊重与感谢还体现在，几乎每户人家都自掏腰包购买了烟花爆竹，用厢式货车运到刘强东家门前，噼里啪啦燃放了一整个上午。在村里开超市的刘姐告诉记者，有180元和200元两种烟花可以选，她选了贵的那款。“我虽然没到60岁，没拿到钱，但我的哥哥嫂子、家里长辈都拿到了，我也跟着开心。

十 | ”这是一个被刘强东改变的村庄。已经77岁的王阿姨在广场看完热闹准备回家。她指着地上的土路告诉记者，“以前都是泥巴地，走几步泥巴就会糊在鞋帮上，脚都陷下去，现在家家门口是水泥路。”王阿姨的房子在东边，也是刘强东出资重新盖的。光明村一景，刘畅摄早几年，村里都是破旧的泥瓦房。

十一 | 2018、2019年左右，刘强东自费按1：1的面积给全村按次序逐步拆迁、更新。

十二 | “哪怕是小屋、偏屋，哪怕房子都要倒了也是一平方米换一平方米。”刘强东的父亲说。有村民解释，当时有两种选择，要么拿20多万元自己在镇上购房，要么先自己租一段时间房子，等着刘强东给新盖的房子交付。70岁的左大爷选择了等待，他和妻子去外地和女儿生活了几年，当时房子拆和建的诸项事宜都交给了妻弟，现在，两家人都搬进了150平方米的新居中。如今，村里的房子都是统一的样式，深红色的瓦片、淡黄色的墙体，看着十分整齐。

十三 | 党群服务中心和广场也是新建的，原来是村民家的宅基地。天气暖和的时候，不少村民都会散步到广场，傍晚时分聚集在这里聊天。

十四 | 广场旁边是去年新开的京东幼儿园，本村的小孩子和镇上的孩子都可以来这儿上学。“学费不贵，刘强东还给来上学的孩子一人补贴500元的生活费。”周硕武说。搬进新居以后，左大爷不种田了，只是种上一小片红薯，吃一点新鲜的。以前，大部分村民都种田，一季水稻、一季小麦。

十五 | 如今，村里年轻人几乎都外出工作，有不少人就在京东工作，能干保安的干保安，能干客服的干客服。“更有能力的你们叫什么来着？干‘业务’！”左大爷大声说。现场还有玩游戏抽奖领京东年货的环节，刘畅摄去年春节，在刘强东的年货发放现场，光明村村支书张立新对媒体透露，刘强东帮助光明村实现了100%就业。2022年光明村人均收入1.9万元，2023年增至2.5万元，其中，在京东就业带来的收入占80%。而这种影响不止在光明村，更辐射至整个宿迁市。目前，刘强东在宿迁的投资总额已经逼近300亿元，旗下产业包括京东智慧城、京东客服中心、京东互联网医院、京东电商名城体育公园、南外仙林分校宿迁学校、京东宿迁物流园、京东农业科技示范园、京东云华东数据中心、京东云（宿迁）AI大数据智能处理中心、京东数据标注产业园等。

十六 | 一位京东员工透露，几乎每位新员工入职都需要到位于宿迁的京东集团全球培训基地参加培训。光明村所在的宿豫区，受京东的投资带动，其电子商务产业迅猛发展。2015年初，位于宿豫区的宿迁电子商务产业园成立，在后续的几年里陆续创成国家电子商务示范基地、国家级科技企业孵化器等品牌。目前，宿豫区拥有抖音、苏豪云商等直播电商、跨境电商企业115家，年产值7.2亿元。当然，如果跳出来看这一次轰轰烈烈的发放活动，刘强东给光明村高调送年货的行为，在某种程度上也是一次成功的营销。最近，“我给老家送年货”的活动页面在京东主页面长期显示，点进后可以看到“买东哥同款，过红火大年”的字样，所有入选的年货品牌趁机狠狠露了一次脸。对村民、京东和品牌来说，这是一次多赢。