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A | Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi
As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
。 随着骑士交易拿下沃特森、顺利续约哈登，核心班底正式成型，账面稳居东部第一梯队。但现阶段的骑士仍属于伪强队，不针对性调整，季后赛很难突破二轮。 上赛季实战已经证明，阿伦搭配莫布利的双塔，是束缚球队上限的关键。
B | 双内线挤压进攻空间，面对凯尔特人、尼克斯的无限换防，进攻极易陷入停滞，难以应对高端对局。 图片来源于网络 想要破局，阿伦搭配一枚受保护首轮换取阿隆·戈登，是性价比最高的方案。交易达成后，莫布利专职五号位，戈登出任四号位，首发全员具备换防机动性，彻底解决空间拥堵的问题。 首发升级之余，替补漏洞同样不容忽视。休赛期斯特鲁斯、韦德离队，球队失去替补持球点与外线火力，再加上球队触发硬帽，没有中产可用，补强只能依靠老将底薪。 图片来源于网络 泰厄斯·琼斯、阿巴基是绝佳补强人选。琼斯负责撑起二阵容组织，解决哈登轮休后进攻断电的问题；阿巴基作为3D侧翼，兼顾防守与三分，补齐替补锋线短板。 一笔精准交易搭配两处底薪补强，骑士才算完成争冠阵容搭建。那么问题来了，完成这套运作的骑士，新赛季有机会冲击东决吗？评论区聊聊你的看法！ 老王硬核侃球。
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