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DeSantis and Scott sound off on Israel, and more campaign trail tidbits_我的网站

千王之王重出江湖

一 |       今年以来,中国美妆品牌正加速赢得各国人士喜爱。

二 | 在越南,线上商店TikTok shop护肤套组品类霸榜的品牌SIGHTFUTURE产自广州;在马来西亚,珀莱雅旗下核心产品线进驻全境200余家Guardian药妆门店,销量稳居品类前列;在新加坡,橘宜集团旗下橘朵、酵色已开设三家直营门店;在美国,花西子成为首个入驻美国大型美妆零售平台Ulta Beauty的中国美妆品牌……从东南亚到北美,从线上到线下,中国美妆正在全球版图上加速落子。  最新数据显示,2026年1-6月中国美容化妆品及洗护用品出口量达93.23万吨,同比增长33.1%;出口金额45.77亿美元,同比增长28.4%。    Florida Gov. Ron DeSantis and South Carolina Sen. Tim Scott, both 2024 Republican candidates, sounded off further on the Israel-Hamas war as President Joe Biden traveled to Israel to support the U.S. ally.Meanwhile, Illinois' Democratic Gov. J.B. Pritzker seized on reproductive rights, one of his party's top rallying cries for voters, amid ongoing speculation that he has future aspirations beyond Springfield.Here are tidbits from the campaign trail from Wednesday.

DeSantis, Scott go after Biden on Israel

DeSantis and Scott appeared to try to burnish their conservative bona fides on Israel on Wednesday, bashing Biden over his handling of the latest conflict as he flew into a war zone to meet directly with leaders there.DeSantis lambasted the $100 million in humanitarian aid the White House supports sending to the Palestinian territories of Gaza and the West Bank, arguing that the funds -- rather than aiding civilians caught up in the fighting -- will go toward helping Hamas extremists."We know Hamas is going to commandeer that money, and Hamas is going to use it to advance terrorism. I say no U.S. tax dollars to the Gaza Strip," the governor said in a statement.Biden has said that the aid will be cut off if there's any evidence that Hamas is siphoning it off, but former U.N. Ambassador Nikki Haley, who has engaged in a back-and-forth with DeSantis, mocked the statement, touting the 2018 move while she was in the Trump administration to eliminate funds to the U.N. agency responsible for humanitarian aid to Palestinians.Meanwhile, Scott accused Biden of not supporting Israel enough, contending that the president needed a "backbone."Biden on Wednesday gave an impassioned speech in which he vowed to back Israel while urging its response to not be driven by "rage.""You can't look at what has happened here ... and not scream out for justice," Biden said. "Justice must be done. But I caution this: While you feel that rage, don't be consumed by it. After 9/11, we were enraged in the United States. While we sought justice and got justice, we also made mistakes."

New push on reproductive rights could produce new presidential chatter

Pritzker, the two-term Illinois governor and billionaire hotel heir, launched Think Big America, which will focus on protecting abortion access across the country and supporting ballot initiatives to enshrine protections for the procedure into state constitutions.The group is already "actively engaged" in the campaign for an Ohio ballot measure that would codify abortion protections in the state as well as in Nevada and Arizona to support their ongoing ballot measure efforts, a spokeswoman for the group said.Pritzker has sometimes been discuSeizing on a top motivator for Democrats is likely to continue to raise Pritzker's profile, though he has played down any chance of immediately running for higher office.

Cadidate redo in Arizona

Arizona Republican Rep. Debbie Lesko's retirement is setting off a new primary with some old names.Lesko's seat, located in a deep red Phoenix-area district, has already drawn a bid from Abe Hamadeh, who still baselessly claims victory in Arizona's race for attorney general last year despite narrowly losing."Our country is in desperate need of courageous fighters, and that's why I'm proud to announce I'm running for Congress in Arizona's 8th District," Hamadeh wrote on X.An aide close to Hamadeh said he will enter the race with support from Donald Trump allies including Kari Lake and former Trump official Ric Grenell, two firebrands with ties to the former president.A source close to the influential Club for Growth confirms to ABC News that David McIntosh, a former congressman and the club's president, also discussed the race with Blake Masters, who failed to unseat Democratic Sen. Mark Kelly last year.A potential matchup would pit two Trump-aligned Republicans against each other in a primary, and a win by either would make them the heavy favorite in the general election next November.

Crow heads West

Independent presidential candidate and philosopher Cornel West received a maximum campaign donation of $3,300 from Republican megadonor Harlan Crow just weeks before West changed his party affiliation from the Green Party to independent, West's latest campaign finance disclosure revealed.The move is the latest by Crow to draw eyebrows, after his close ties to Supreme Court Justice Clarence Thomas, which reportedly included lavish trips and stays at various properties, raised concerns over the influence rich donors could have over the court. Thomas has insisted the hospitality was merely between friends.ABC News' Libby Cathey, Abby Cruz, Hannah Demissie, Will McDuffie and Isabella Murray contributed to this report.。多位行业专家表示,当前中国美妆出海动能持续释放,产业正从单一的产品输出,稳步向品牌输出、价值输出、文化输出全面升级,中国美妆出海已进入加速上行周期。图为珀莱雅在马来西亚吉隆坡商圈举办品牌主题系列活动的外景。(企业供图)  供需两旺:从“性价比”到“文化输出”  量的增长是基础,质的跃升才是关键。亚洲美妆市场长期由日韩品牌主导。但近两年,格局正在悄然生变。彭博社近期报道指出,美妆正成为中国下一个软实力出口产品。  一批美妆企业纷纷交出亮眼成绩单:橘宜集团披露2025年整体零售额超过7.3亿美元,其中海外板块零售额折合超6亿元人民币;花西子产品已通过品牌独立站和电商平台销往全球110多个国家和地区。  “中国美妆出口已具备良好基础与增长空间。

三 | ”对外经济贸易大学教授陈进在接受记者采访时表示,国内有着完整的美妆产业链,产品迭代快、柔性生产能力突出,叠加跨境电商渠道赋能,行业正由过去贴牌代工逐步转向产品创新与品牌输出。东南亚、中东等新兴市场成为主要增长引擎。  记者采访发现,相较于韩妆依托美国市场实现全球化扩张,中国美妆品牌正在探索一条更具区域特色的出海路径——依靠亲民的定价、快速研发迭代以及对本土需求的适配,在海外市场的竞争中逐步形成自身特色。  花西子国际业务总裁Gabby Chen介绍,许多海外消费者认为美妆产品兼具实用美妆价值与文化纪念意义。消费者在选购时往往不再局限于产品功能或色号,而是愿意花更多时间了解产品背后的设计灵感、传统工艺与文化故事。  Gabby Chen表示,品质为基础、文化为灵魂,是花西子的出海之道。花西子构建了国际前沿的质量管理体系——花西子质量标准。而花西子首创“东方美妆研发体系”,为品牌国际化发展注入了核心竞争力。  扬帆深潜:从“流量战”到“阵地战”  出海版图持续扩容的同时,国货美妆发展逻辑迎来重要转型。行业早期主要依靠跨境电商抢占线上流量、凭借性价比打开海外市场,而2026年以来,“线下深耕”成为行业出海新主线,头部品牌纷纷开启实体化、本土化布局。据行业媒体不完全统计,截至2026年6月,已有超16家头部国货美妆品牌落地海外线下渠道,布局网络覆盖东南亚、东亚、中东等多个区域。  例如,珀莱雅的源力系列、红宝石系列等核心大单品陆续进驻马来西亚健康美容零售巨头Guardian的各大门店,花西子则持续拓展零售版图,现已进入法国、美国、阿联酋、日本、越南等国家和地区。  数据显示,2025年中国美妆出口规模约78.2亿美元,与法国、美国等美妆出口强国相比仍有较大差距,海外成长空间十分广阔。其中,东南亚凭借与我国相近的电商生态、消费审美与生活习惯,成为国货美妆出海的核心优选市场。商务部国际贸易经济合作研究院副研究员洪勇分析,国货美妆在东南亚市场的持续走红,既是国内美妆产业综合竞争力稳步提升的直观体现,也精准契合当地消费升级与数字电商蓬勃发展的市场趋势。  橘宜集团公关与传播总监汤玥表示,选择东南亚作为出海第一站,主要基于三方面考量:当地人口结构年轻、社交媒体渗透率高,消费者对新品牌接受速度快;肤色、气候环境和审美偏好与中国消费者有共通性;电商和内容平台发展迅速,为新品牌提供了高效的市场进入路径。  中国美妆出海热潮也吸引了资本市场的密切关注。知名财经评论员、金董汇首席经济学家邢星在接受记者采访时指出,资本评判美妆出海标的时,不只看海外营收规模,更关注海外业务毛利率、复购水平、营销投入效率以及本地化运营能力,“警惕单纯靠烧钱换流水的模式”。他建议多数企业采取梯度布局策略——“以东南亚筑牢基本盘,再小规模试水欧美,不必非做二选一”。  同时,洪勇提醒行业应理性看待短期增长,未来行业竞争将从短期流量和价格比拼,转向品牌力、产品力与本地运营能力的综合较量。  政策护航:国货美妆出海提质升级  国货美妆出海的提质升级,离不开政策的精准赋能。今年1月底,海关总署出台《海关支持广州市“国际美湾”进出口化妆品产业高质量发展九条措施》,对“白名单”内企业采用“合格保证+抽样放行”监管模式。半年过去,改革成效已在一线显现:广州白云区7家首批“白名单”企业查验率降低约80%至90%,整体通关时间缩短70%以上。

四 |   2026年5月,海关总署公布新修订的《进出口化妆品检验检疫监督管理办法》,将于12月1日起施行。聚焦美妆企业出海痛点,进一步为行业出海减负增效。

五 |   陈进认为,未来3至5年是国货美妆深耕海外、落地本土化布局的黄金窗口期。

六 | 他指出,市场格局将从单一依赖东南亚转向东南亚、中东、拉美多区域协同发展,渠道模式从线上主导升级为线上线下融合的全渠道立体布局。  “我们既要做稳‘硬实力’,也要追求‘软实力’。软硬双研,是中国品牌生生不息的动力 。”Gabby Chen坦言,未来美妆企业出海的核心增长不再局限于价格的博弈,而是全面升维至品牌价值、产品创新、文化表达及全球运营能力的综合较量。  汤玥表示,下一步橘宜仍将坚持长期主义,持续加大产品研发和基础能力建设;另一方面,通过代表性产品、统一的视觉表达和长期一致的内容沟通,加深消费者对品牌的认知。  展望未来,中国美妆企业如何扬帆远航?洪勇将关键突破点概括为从“卖产品”转向“经营市场”。

七 | 他表示,企业应围绕本地消费者肤质、气候、审美和消费习惯进行产品创新,同时加强品牌建设、海外团队、本地营销和售后服务体系建设,形成被当地消费者认可的品牌价值。

八 |   面对国际贸易环境的不确定性,陈进建议,企业应依靠国内产业集群优势,优化全球供应链布局,适度布局海外生产基地、前置仓;深度推进本地化产品适配与市场运营,挖掘东方成分与国风美学差异化优势;同时发挥行业协会协同作用,抱团出海,实现产业高质量全球化发展。

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Published on:00:09:24