一 | 　　这个暑期，各地积极探索“电影+”融合发展新模式，通过影院场景升级、影视文旅深度融合，不断延伸光影消费链条。 Sputnik spoke with Professor N.R. Bhanumurthy, a prominent economist and vice-chancellor of the Dr. B.R. Ambedkar School of Economics University, Bengaluru (BASE University), about the decision to allow trade settlements in rupees and its impact.,Sputnik: What prompted the RBI to launch trade settlements in rupees?,Prof. Bhanumurthy: It is mostly to do with managing foreign exchange issues, especially when there are some shocks from the global financial system.,India must have smooth trade settlements since it has been trading with multiple countries.,There was a proposal to raise rupee-denominated bonds outside the country, which is also part of the transition.,So, it has a long-term strategy of the rupee also becoming one of the currencies of the international basket. Right now, we have only five recognized currencies. The latest currency added to the list was China's yuan. So, this is part of India's long-term mission.,Sputnik: Will this step help India resume sanctions-proof trade with countries like Iran, Venezuela, and Russia?,Prof. Bhanumurthy: We already have rupee-denominated trade with Iran, especially oil bills being settled in rupees. The Reserve Bank of India's decision is only to showcase that India is also emerging as a big player in the foreign exchange market.,This is only the beginning of the long process where India would like to see the rupee as one of the international currencies. In the process, all these things — like countries with a problem with foreign exchange reserves, nations with trade sanctions — all these will be taken care of.,In the future, disturbance or volatility in the foreign exchange market will increase, especially what we see in Russia or what we see in China. All those things will start having their own repercussions on the forex markets. So, it's better for India floating its currency-based trade.,Sputnik: Would other countries be interested in trading in national currencies with India?,Prof. Bhanumurthy: Certainly yes, because right now India's trade links are increasing, especially in the service sector; our trading links are expanding in a big way. There will be a much greater increase in the volumes of rupee trade. So if countries start trading through the rupee, business costs will be reduced.,India has signed an agreement with the UAE for rupee-based trade. Venezuela has also expressed interest.,Sputnik: How would this impact trade in the dollar or India's foreign exchange reserves?,Prof. Bhanumurthy: Foreign exchange reserves, which are currently around $600 billion, are not entirely in US dollars. A certain proportion of this is in US dollars, while the amount is also in euros, British pounds, and gold. So, I do not think rupee trade will impact trade volumes in the dollar. Whichever countries do not have a rupee-denominated trade deal with India, they can choose to settle their transactions in dollars. So, the dollar trade is still there.,Some areas where India is a significant trader, e.g. the European Union, and other countries like the UK is one country where we also have good trade relationships, and they are not part of the euro now. So all these things will help in increasing the rupee trade.,However, it does not mean it will negatively impact US dollar trade. They will actually complement each other. 10 years back, India used to settle most of its trade in US dollars. Now it also pays in euros, British pounds, as well as in Japanese yen.,Sputnik: Will it benefit countries in South Asia or other parts of the world facing foreign exchange crises?,Prof. Bhanumurthy: It is possible. Ultimately, every country would like to trade. If the US dollar becomes too expensive, it creates trouble for countries with a forex crisis to trade. In that situation, countries with limited foreign exchange reserves can always explore rupee-denominated trade. That is undoubtedly an area where India can take advantage.,Sputnik: Could India face US anger in some sense?,Prof. Bhanumurthy: I doubt all this can happen. We are sitting with a substantial foreign exchange reserve. If that were the case, China would have faced retaliation long back.,Retaliation options are very limited in forex markets. Productivity is one thing everybody can compete for; the rest is only settlement. Countries can only compete in productivity.,Et Tu? US Steals Most of Australia's Sale to China Amid Trade Row, Finds Study30 November 2021, 08:15 GMT,Sputnik: What should India do to strengthen the chances of making the Indian rupee a global currency?,Prof. Bhanumurthy: Productivity is a significant factor that can boost India's ambition to enhance its rupee-denominated trade. So, we need to keep improving our productivity. Second, India needs to create infrastructure to start having short-term trading in the foreign exchange market. Some countries that trade with the rupee also need to have a kind of transaction in a foreign exchange market.,The exchange rate becomes an important variable for those countries trading in the Indian rupee. So there should be some foreign exchange market institutions, and the Indian Central Bank should also be in a position to address any risk associated with other countries, wherever the rupee foreign exchange reserves are.,Any global currency possesses some characteristics — character India needs to ensure so that the Indian rupee will become a global currency.。在成都，多家影院悄然升级。看电影、逛文创店、喝咖啡、玩游戏，影院正从单一观影空间变身“一站式”消费场景。　　看电影逛影院　　拓展“一站式”消费场景　　走进万达影城锦华万达广场店，琳琅满目的文创产品和潮流玩具映入眼帘。

二 | 在影院购买衍生品正逐渐成为影迷们的选择。影院还拓展了候场消费场景，让观众从“等电影”变成“逛影院”。　　市民柏杰：这种体验非常棒，选择非常多，每周来都会有不一样的体验。　　而在拥有百年历史的成影新明电影院，观众既可以走进电影博物馆了解历史，还可以体验影院拓展的文创、咖啡、餐饮等消费场景。　　成都新明电影院值班经理范念龙：引入消费场景后，顾客也会更愿意到影院来，我们每天整体营收提升大概5%。

三 | 　　成影国际影城花照壁店将儿童游乐设施引入候场大厅，设置儿童淘气堡、碰碰车、手工制作等项目，“影院+乐园”的模式进一步拓展了影院的消费场景。　　市民赵寿华：可以看电影、可以耍，我们住在附近，经常带娃娃过来。　　据介绍，引入儿童乐园等业态后，新增客流也带动了周边餐饮等消费，实现了观影与消费的双向带动。“电影+”模式正在为传统影院拓展新的发展空间，焕发市场新活力。

四 | 　　影城景区商圈联动　　票根串联多元消费场景　　暑期电影消费持续升温，吉林推出“电影+景区+商超+文博”联动消费模式，推动观影场景向多元融合的新型消费业态升级。　　这个暑期，吉林市启动“跟着电影赏美景、品美食”主题活动。在市区多家影城大厅，常态化设置文创展销专区，同步推出面塑、木雕等非遗手工艺品现场展示，让观影等候时间变成文化体验时间。　　依托全市各大影院，当地持续拓展跨界消费新场景，传统观影场所集观影、文化体验、休闲购物于一体，观影客流、商圈人气双向攀升。　　吉林市某影城工作人员李明亮：票根联动的活动让我们影院的客流量大大增加了，目前每天的客流量比之前增加了50%以上。　　活动期间，市民、游客凭观影票根，可享受全市多家景区、博物馆门票立减、免费体验等优惠政策。

五 | 与此同时，当地还开启了“松花江畔公益电影放映季”，增添沉浸式观影新体验。　　吉林市委宣传部电影处处长冷志加：本次活动自8月初启动，持续贯穿整个暑期档至10月末，活动累计吸引市民游客5万余人次参与票根打卡、观影体验、文旅消费活动。　　跟着电影去旅游　　打造沉浸式文旅体验　　依托电影文化资源，“电影＋文旅”持续释放消费活力。暑假期间，黑龙江鹤岗推出“跟着电影去旅游”系列主题活动，串联多处电影文化场馆与餐饮、游乐等消费场景，打造沉浸式文旅体验。　　鹤岗是东北电影制片厂的诞生地，当地将城市记忆博物馆等展馆串联起“电影文化寻访路线”，游客可以通过老电影展映、历史展览以及互动式的光影体验，触摸光影历史的温度。　　游客李添杭：沉浸感受创作趣味，馆内还有很多打卡盖章点，整体参观体验丰富又新颖，能体会到本地独有的影视文化。